Jalen Williams Teams Up with ECKŌ UNLTD. As Brand Ambassador
OKC Thunder rising star partners with iconic streetwear brand for exclusive capsule collection
Himanshi Mahajan holds a bachelor’s degree in Life Sciences from Guru Nanak Dev University. She has two years of experience in writing news and SEO-based content for NBAJunction and Stylecraze. Himanshi combines her research skills with passion for writing to create practical and engaging articles.
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Image: Instagram
ECKŌ UNLTD. has officially announced NBA All-Star Jalen Williams of the Oklahoma City Thunder as their newest Brand Ambassador and Capsule Collaborator. The announcement was made through ECKŌ’s Instagram, where the brand shared images of Williams sporting their Rhino Raglan top, available in black and red under product code EO35K2150 on ECKO.com.
A Partnership Of Authenticity
Marc Ecko, the brand’s founder, highlighted what makes this collaboration special: “When you’re in the spotlight, the instinct is to put on a protective veneer, but Jalen confidently wears his true self as armor. That’s the ultimate form of style.”
The post describes the partnership as the alignment of “two undeniable forces,” suggesting a natural fit between Williams’ personal brand and ECKŌ UNLTD.’s aesthetic. A capsule collection is in the works, to be announced under the tagline “BrainTrust: Past, Present, Future.”
Jalen Williams: Rising NBA Star
The 21-year-old guard/forward was selected 12th overall by the Oklahoma City Thunder in the 2022 NBA Draft and quickly made his mark, earning NBA All-Star honors in his second professional season.
Before the NBA, Williams played college basketball for the Santa Clara Broncos. Standing at 6 feet 6 inches with a remarkable 7-foot-2-inch wingspan, Williams combines size and skill that make him valuable on both ends of the court. His rookie season showcased his potential, as he averaged 14.1 points, 4.5 rebounds, and 3.3 assists per game while shooting an efficient 52.1% from the field. This impressive debut led to his selection to the NBA All-Rookie First Team for the 2022–23 season.
The EckŌ Legacy
ECKŌ UNLTD., founded by Marc Ecko in 1993, has long been a staple in streetwear culture. The brand began as an airbrush and t-shirt company before expanding into a full urban clothing line recognized by its distinctive rhinoceros logo.
Throughout its history, ECKŌ has maintained strong connections to hip-hop, sports, and youth culture. The partnership with Williams continues this tradition, bringing a fresh face from the NBA to represent the brand’s continued evolution.
What’s Next For The Collaboration
Details about the capsule collection are still under wraps. The “BrainTrust” tagline hints at a blend of ECKŌ’s heritage and Williams’ style. As Williams noted on Instagram, “deep rivers run quiet”—a sentiment that reflects both his game and the thoughtful nature of this collaboration. Fans can find the Rhino Raglan top on ECKO.com while awaiting the capsule’s release.
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